Scare tactics won’t work

Social media is a very powerful tool. It can be used to sway people in a positive manner and it can be used to convey negative messages. If you are someone trying to promote agriculture the number one thing you can do to turn away consumers is to bully them or to use scare tactics.Continue reading “Scare tactics won’t work”

What is the next move for Advocates?

Agriculture Advocacy is like a game of chess, it is much more than just blasting social media with a ton of pictures and videos. True advocacy really must include engaging with the other side, so what is the next move for Agriculture Advocates, is it time to shift gears? In the military we study theContinue reading “What is the next move for Advocates?”